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The topic for this show is based upon one of Mark Twain’s best known quotes: The difference between the right word and the almost right word is the difference between lightning and the lightning bug.
Today’s guests know, understand and practice the powerful difference between the right word and the almost right word. Ty Young owns Ty Media Group which helps budding entrepreneurs leverage their business to achieve real success.Using the right word(s) in marketing and branding is critical. Ken Crosson is an attorney who practices law for individuals, families and small businesses. Contracts and legal documents have to be exact. Using the correct word is critical. How do they determine what words to use? Does it really matter? Was Mark Twain right . . . or wrong? How important is using the right word for Ty Young and Ken Crosson in their respective work? Should the right word be as important to us?
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