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Sandy Beckwith has experience on both sides of the book promotion fence. She conducted winning publicity campaigns for her own books, as well as successfully promoted books for her clients. She uses workshops and one-on-one coaching to help individuals and organizations learn how to generate their own publicity. Find out more at www.buildbookbuzz.com.
Sandra is the author of two publicity books – Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, a how-to guide for small business owners like freelance writers, and Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions, a step-by-step manual for nonprofit organizations. She is also the author of WHY CAN’T A MAN BE MORE LIKE A WOMAN? and has ghostwritten several nonfiction books.
Permanent guest host Vanessa Lowry talks with Sandra about virtual book tours, tips for creating and distributing press releases and how to capture the attention of the media and your target reader.
Post a question for Sandra or leave a comment of what you found helpful from her interview.
2 comments on “August 14 – Virtual Book Tours, Press Releases and Capturing Attention”
This was so much fun! Thanks so much for having me on the show as a guest. I hope the information we shared is helpful to authors.
Sandra Beckwith